# identity.md

## Organization Overview
- **Company Name:** Bare Home
- **Mission:** To provide soft, certified-clean bedding, including sheets and blankets, tested against numerous substances, offering exceptional quality at a fair price with a strong commitment to customer satisfaction.
- **Company Structure and Legal Entity:** Family-owned. Details forthcoming regarding legal entity.
- **Founded Date and Location:** Founded in 2008 in Minnesota.
- **Size and Scale:** Serves a significant customer base, evidenced by over 400,000 five-star ratings.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to quality, safety, and fair pricing, Bare Home fosters a culture focused on delivering certified-clean products and ensuring high customer satisfaction, built on a foundation of family ownership.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in direct-to-consumer sales of bedding products, emphasizing product safety through rigorous testing (against 1,000+ substances), quality, and affordability, supported by a customer-friendly 30-night trial.
- **Location(s) and Geographic Presence:** Founded in Minnesota, with an established online presence serving customers across various regions, including North America.
- **Key Partnerships and Affiliations:** Details forthcoming.